Your Next Trade Show Should Lead to
More Than Just Business Cards
A free live webinar for first-time Atlanta Summer Market — or other market — exhibitors who want to walk in prepared, and walk out with a follow-up plan that turns buyer interest into orders.
Beyond the Booth:
Turning Your Next Trade Show into Real Revenue
Free
Live on Zoom
Friday, May 29, 9am EST
60 Minutes
The replay will be available for 24 hrs after the webinar.
Most Exhibitors Prepare the Booth — But Not the System
First-time exhibitors spend weeks preparing product, displays, signage, catalogs, pricing sheets, and booth details.
But the real money is often won or lost in the parts no one talks about enough:
What you say to buyers.
How you capture leads.
How you qualify interest.
How fast you follow up.
What happens in the hours and days after the show closes.
That is where the momentum gets lost.
This is for you if:
You are exhibiting at Atlanta Summer Market or another big trade show.
You are new to national wholesale shows.
You are unsure how to prep beyond booth setup.
You do not have a clear buyer follow-up system yet.
You want the show to lead to actual accounts, not just compliments.
What we will cover:
Before the show
How to define your show goal, prep your outreach, organize buyer materials, and know what “success” should look like before you arrive.
During the show
How to talk to buyers, qualify leads, capture useful notes, and avoid wasting energy on conversations that are not likely to convert.
After the show
How to follow up quickly, stay visible, and turn warm buyer interest into real wholesale conversations.
You will leave with a clear plan:
A show-prep checklist
A buyer conversation framework
A lead capture plan
A 72-hour follow-up outline
Better understanding of what actually drives ROI at shows
Meet Your Host
Melissa Steadman is a strategic growth advisor and founder of Moonbridge Consulting. She works with founders to make better growth decisions, prepare for wholesale opportunities, and build systems that keep momentum from falling apart after the big opportunity.
She has supported product founders through local and regional shows (ya gotta start somewhere!) and national trade shows including Atlanta Market, NY NOW, and Shoppe Object. Her help with show prep, sales conversations, logistics, follow-up, and the behind-the-scenes systems have made growth easier to manage for her clients.
Every show is an investment in your business.
You can’t afford to NOT to make it count.
And if you stay till the end…
I will be opening a few private Trade Show Focus Finder™ sessions for founders who want help mapping their specific booth strategy, buyer follow-up plan, and post-show conversion rhythm before their next show.
Details will be shared at the end of the session.