Your National Trade Show Should Lead
to More Than Business Cards
A free live workshop for first-time Atlanta Summer Market exhibitors who want to walk in prepared — and walk out with a follow-up plan that turns buyer interest into orders.
Live Workshop: Friday, May 29
Encore Session: Thursday, June 4
Length: 60 minutes
Cost: Free
You’ve invested in the booth.
Now make sure the show actually works.
First-time exhibitors spend weeks preparing product, displays, signage, catalogs, pricing sheets, and booth details.
But the real money is often won or lost in the parts no one talks about enough:
What you say to buyers.
How you capture leads.
How you qualify interest.
How fast you follow up.
What happens in the 72 hours to days after the show closes.
This workshop will help you build a simple before-during-after plan so you are not figuring it out on the show floor.
This is for you if:
You are exhibiting at Atlanta Summer Market or another big show.
You are new to national wholesale shows.
You are unsure how to prep beyond booth setup.
You do not have a clear buyer follow-up system yet.
You want the show to lead to actual accounts, not just compliments.
What we will cover:
Before the show
How to define your show goal, prep your outreach, organize buyer materials, and know what “success” should look like before you arrive.
During the show
How to talk to buyers, qualify leads, capture useful notes, and avoid wasting energy on conversations that are not likely to convert.
After the show
How to follow up quickly, stay visible, and turn warm buyer interest into real wholesale conversations.
You will leave with:
A simple show-prep checklist
A buyer conversation framework
A lead capture plan
A 72-hour follow-up outline
A clearer sense of what to do before you pack the booth
Meet Your Host
Melissa Steadman is a strategic growth advisor and founder of Moonbridge Consulting. She works with founders to make better growth decisions, prepare for wholesale opportunities, and build systems that keep momentum from falling apart after the big opportunity.
She has supported product founders through local and regional shows (ya gotta start somewhere!) and national trade shows including Atlanta Market, NY NOW, and Shoppe Object. Her help with show prep, sales conversations, logistics, follow-up, and the behind-the-scenes systems have made growth easier to manage for her clients.
Save your spot
This free session is designed for first-time Atlanta Summer Market — and is welcome to other exhibitors — who want to show up with more clarity, confidence, and follow-through and make their investment count toward growing their company and brand.
Want help building your specific show plan?
After the workshop, I will open a few private Trade Show Focus Finder™ sessions for founders who want help mapping their specific booth strategy, buyer follow-up plan, and post-show conversion rhythm before Atlanta.
Details will be shared during the session.