Articles & Insights

Published Articles

The Hidden Power of the Off-Season
Many businesses treat the slow season as a pause. In reality, it’s a good time to rebuild and reimagine

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Seaside Retailer Magazine (January/February 2026 issue)

Secrets of Metrics
Grow your retail business with a balanced approach to hard and soft KPIs

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Seaside RetailerMagazine (November/December 2025 issue)

From Reactive to Strategic: Social Media Strategy
Batching social media posts allows retailers to plan ahead, align content with business goals and maintain momentum throughout the year.

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Seaside Retailer Magazine (July/August 2026 issue)

The ABC’s of AI
How to Implement AI into your Retail Store to Save You Time and Money

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Seaside RetailerMagazine (July/August 2025 Issue)

(Additional distribution to Surf Expo Magazine, September 2025). Click here.

Insights

MoonbridgeMelissa 10/3/25 MoonbridgeMelissa 10/3/25

Stop Ghosting Your Customers: The Case for Consistent Marketing

If I hear one more founder say, “I feel bad I’m not posting,” I might scream. Spoiler: you’ll never magically “have time.” You make time by systemizing it — just like you did with production or inventory. Marketing is no different.